As of April 2019, Webfleet Solutions has become part of Bridgestone Europe NV/SA (“Bridgestone”), a subsidiary of Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone operates in 38 countries across the EMEA region, with some of Europe’s most advanced factories, world-beating technology and leading R&D investments.
Content Management, Social Media
Google Ads, YouTube Ads
Together with the marketing team of Webfleet Solutions for the D-A-CH region pioneer communications defined the core target groups . The focus is on decision-makers in the transport and logistics industry with a fleet of ten or more vehicles. Economy and industry statistics, studies as well as our own surveys showed that editorial cooperation with specialist media – both in print and digital – would be the right way to address the target group directly. The target group is looking for well-founded information with added value for their daily work. pioneer communications delivers this content through publications in the most important specialist media.
To date, we have achieved over 90 publications in specialist press (print and online) within the year 2018 and got in contact with 6.1 million readers. pioneer communications furthermore created several user reports, including subsequent customer surveys on fundamental industry issues and problems. pioneer communications also produced five animated videos for the Webfleet Solutions user, distributors and HR department. In addition, pioneer communications conducted an industry survey in cooperation with Dataforce on the “shortage of specialists in the transport and logistics industry”. We set up central channels such as the company blog or the YouTube channel for the D-A-CH region and maintain them together with the LinkedIn channel. Ad campaigns within Google search and YouTube round off the marketing mix.