Unibail-Rodamco-Westfield

Since its opening in September 2012, the Höfe am Brühl Shopping Center of Unibail-Rodamco Germany GmbH has been one of the most attractive shopping destinations in the city of Leipzig and the entire region. On an area of 44,000 square metres, visitors will find over 120 shops, a wide range of gastronomic offerings and extensive services.

Media Relations and Crisis Communications

pioneer communications has been supporting Höfe am Brühl’s corporate communications in the areas of press and media relations, media relations and crisis communication since spring 2016. The agency takes on important staff tasks such as contact with journalists and other relevant stakeholders, the preparation of press releases and their distribution. In addition, we are responsible for the staging and supervision of journalist and visitor events. In cooperation with Höfen am Brühl, the pioneer communications team appreciates flexible, fast and cooperative communication with the center management and the marketing department. To a similar extent, pioneer communications looks after other shopping centers of Unibail-Rodamco-Westfield Germany GmbH.
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Mission

Our aim is to position Höfe am Brühl as part of Leipzig’s inner city in the minds of visitors, to strengthen its reputation and to increase the number of visitors. ## Our goal is to position Höfe am Brühl as part of Leipzig’s inner city in the minds of visitors, to strengthen its reputation and to increase the number of visitors.
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Realisation

Our mix of measures consists of classic tools such as press relations and media relations. In interviews and press conferences we highlight the positioning and the USPs of the Höfe am Brühl. In order to increase awareness among visitors and local media, we are increasingly focusing on the use of video content and a long-term social media strategy. pioneer communications is responsible for marketing and communication for the B2B and B2C buyer group.
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Evaluation

As part of the assignment, we fixed the PR value with the client and agreed communication goals, which we then set out in our project structure plan. On the basis of these, we continuously compare where we stand in the achievement of our goals. Among other things, we monitor the reporting and compile it for the Höfe am Brühl in regular reports.

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