QUNDIS GmbH
QUNDIS GmbH is part of the noventic group and is one of Germany’s leading suppliers of measuring devices and systems for the consumption-based metering and billing of water and heat.
More than seven million homes in over 30 countries are already in use with measuring devices “Made in Germany”. QUNDIS systems stand for user-friendliness, quality and technical compatibility. QUNDIS researches and produces from its headquarters in Erfurt and looks back on almost 30 years of company history. www.qundis.de
QUNDIS – PR from Erfurt to the world
Since 2015, pioneer communications supports the corporate communications of QUNDIS GmbH. The focus is primarily on media relations, social media marketing and strategic communications consulting. At the beginning of the cooperation, the focus was on regional and national communications regarding the topics of quality, sustainability, energy efficiency and innovative strength. For a while now, the communication activities have been rolled out national and international.
Mission
The aim of the communicative work is to strengthen the position of QUNDIS. In the course of the past few years, the company has been faced with a wide variety of challenges, in which we have been able to exert a positive influence through targeted communication and have built up a suitable image and reputation. We increase the level of awareness of QUNDIS as a sustainable company with high-quality and innovative products in the field of consumption recording of heat and water. The promotion of dialogue in the area of human resources is also an important goal.
Realisation
The press work is primarily aimed at specialist media in the fields of housing industry, building planning and energy. Further down the line, publications in business media such as Handelsblatt, Wirtschaftswoche, FAZ etc. are also targeted. After coordinating an annual strategy, we take care of the conception, planning and implementation of the individual communication aktivities in close cooperation with the QUNDIS team. For this purpose, editorial agreements are made with specialist media journalists, expert articles are written and interviews are prepared and accompanied. In the area of social media marketing we focus on target group-relevant communication via Twitter and LinkedIn. In addition, we support QUNDIS in other fields, such as video productions, award applications, crisis communication and CEO positioning.
Evaluation
The ad value, media reach and number of publications registered on a monthly basis give an indication of the success of the press work. In addition, various KPIs in the area of social media marketing are regularly recorded. During the project, more than 500 publications with QUNDIS mentions, a reach of about 30 million readers and an ad value of almost one million euros were made. Via Twitter we have reached almost two million users so far. Via the LinkedIn channel, QUNDIS has already reached 70,000 people in the B2B context in two years.
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