“VON HIER.”-regional campaign
We are supporting Konsum Leipzig 2019 for the first time with the planning and implementation of the regional campaign “VON HIER”, which started in autumn with the popular Leipzig family festival “Westfest”. The aim of the communication initiative “VON HIER.” is to get the Konsum customers excited about the versatile regional assortment. Under the claim “Weil’s von hier ist. Nachhaltig genießen – mit regionalen Produkten.” (Because it’s from here. Enjoy sustainably – with regional products”) we put the regional products in the spotlight of Leipzig’s Konsum customers with an Out-of-Home campaign, a campaign website, various PoS materials and an online competition at BILD.de. You can follow the results of the campaign here: Website, Facebook.