eBay.de – External Press Office

eBay Inc. (Nasdaq: EBAY) is a global commerce leader including the Marketplace and Classifieds platforms.

Collectively, eBay connects millions of buyers and sellers around the world, empowering people and creating opportunity for all. Founded in 1995 in San Jose, California, eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

eBay.de – External Press Office

Since 2007, pioneer communications supports the online marketplace eBay.de with press and public relations work. Our team supports the eBay.de press department primarily on weekdays, but also on holidays by arrangement, as an external press office.
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Mission

As an external press office, we are the first point of contact for journalists and their concerns. Our work enables eBay to ensure a continuous information service and supports the building of relationships with journalists and multipliers. The main goals of our support are to create a positive image, to increase the awareness level of eBay and to show presence in public. Overall, this enables the company’s reputation to be strengthened.

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Realisation

Our work includes the administration of the press mailbox (e-mail) and the press telephone, the management of the company’s own press online portal, communication with the media and journalists, the preparation, creation and dispatch of press releases, the research of background information, the professional preparation of image and text material, the organization, moderation and execution of interviews, the creation and maintenance of press distribution lists and the preparation of statements for the client.
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Evaluation

We always keep an eye on the media relevant to our clients. This enables us to identify relevant topics and to react to negative and positive feedback, and to adapt our communication accordingly. To evaluate the press and media work of eBay in general, we send a press review to the client every day.

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